We all know that it is good for us to be active but the motivation is often lacking. Some of us try to motivate ourselves by downloading apps on our smartphones as a reminder to stay active, this trick does not usually last very long. In fact, only 20% of Dutch adults manage to exercise 20 minutes or more, three times a week. The PAUL project (Playful data-driven Active Urban Living), investigates how beacons can be used to motivate adults to be active. PAUL is the successor of BAMBEA (Bewegen in Amsterdam met Beacons / Exercise in Amsterdam with Beacons).
Compared to rural areas, health standards are worse and life expectancy is shorter in cities. This is partly caused by the lower physical activity level of urban residents. The apps available to stimulate people to be more active work to some extent, they lack proper scientific foundation. Without that foundation, it is impossible to know what feedback the app should be sending to the users at what time.